Saudi Arabian music entertainment brand MDLBEAST’s staple event Soundstorm makes its highly-anticipated return from December 16th – 19th for its sophomore 2021 edition. The four-day electronic dance music festival serves as one of the first of its kind in the region and is slated to take place once again in Banban, Riyadh, welcoming over 150 international and regional artists to soundtrack festival-goers’ experiences, all sprawled across 8 stages in-total. For those looking to attend the festival and the first edition of its accompanying 3-day XP Conference event, tickets are on sale now via the official MDLBEAST website – www.mdlbeast.com
A major hub for culture and music in Saudi Arabia, the first edition in December of 2019 saw over 400,000 in attendance, with over 80 artists playing across 6 stages. Upping the ante tenfold, the upcoming festival now features over 150 acts from across the globe, including key performances from EDM industry heavyweights the likes of Afrojack, Alesso, Armin van Buuren, Axwell, Benny Benassi, The Chainsmokers, David Guetta, Deadmau5, Major Lazer Soundsystem, R3hab, Steve Aoki, Tchami, and Tiësto, to name a few.
Techno and house are also covered throughout the festival’s entirety, with sets slated from Adam Beyer, Amelie Lens, Bedouin, Black Coffee, Camelphat, Carl Cox, Charlotte de Witte, Hot Since 82, Jamie Jones, Jeff Mills, Kevin Saunderson, Lee Burridge, Nina Kraviz, and Solomun, amongst others. Additionally, regional DJ/production talent will also be on full display with artists such as Cosmicat, Biirdperson, DesertF!sh, Hats&Klaps, Jeme, and Malkin joining the lineup alongside many more.
In the case of a potential cancellation, ticket holders will be granted a full refund or an option to roll over their ticket as valid for the next edition of Soundstorm. On-site, COVID-19 rules and regulations, aligning with local entertainment and health regulations, have been implemented across the board, with a required proof of vaccination needing to be shown upon entry by all via the Tawakkalna app. If one tests positive for COVID-19 before the event, MDLBEAST’s customer service team will be on hand to help facilitate the next steps concerning the money that was paid.
Single-day and 4-day tickets are on sale via the official site now, with differing tiers starting at ‘Storm Chaser’ (SAR 399), ‘Storm Blazer’ (SAR 1,649), and ‘VIB / Very Important Beast’ (SAR 8,999), with ‘VIB Box’ and ‘VIB Table Service’ options and pricing available upon request. Tickets are also available to purchase in-person throughout Saudi Arabia at Virgin Megastores. Party bus shuttle services to Riyadh start at SAR 135 a day, and exclusive VIB shuttle service options are also available each day for SAR 2,999. Those looking to upgrade their ticket may do so at any time by directly contacting MDLBEAST’s customer service call center. Further information regarding set times and venue location details will follow shortly.
“We are thrilled to announce the return of SOUNDSTORM and are proud to welcome some of the industry’s biggest and brightest artists and creators. Our inaugural festival in 2019 was pivotal for the music and entertainment scene in Saudi Arabia, as it put us on the world map and revealed just how rich music culture is in the Kingdom and the region. Saudi Arabia is transforming and, with it, the popularity and appetite for music and festival culture are growing exponentially. MDLBEAST is supercharging the creative industry, and we’re excited to continue showcasing it to the world. We’re ecstatic to be bringing over the biggest and best names of dance music while providing our regional audiences with regional talent to enjoy. For us, that’s the future, a clear balance which showcases the best global talent alongside stars from here in the Middle East, with a unique audience loving every minute of it.” – Talal Albahiti, MDLBEAST’s COO and Head of Talent Booking and Events
ABOUT MDLBEAST – MDLBEAST is a burgeoning, multifaceted music entertainment brand that was established following the success of its flagship 2019 electronic dance music festival, MDLBEAST Soundstorm. Placing a central focus on live entertainment and its accompanying music culture, it aims to showcase established, as well as up-and-coming, talent, while also consistently presenting its enthralled audiences with original content. The company recently expanded its presence across three business sectors, including the talent, content, and events landscapes, with the sole vision to inspire and connect with Arab youth and beyond. Its talent division scouts and develops upcoming regional artists from all genres of music, giving them a platform to elevate their presence in the area across its various channels including MDLBEAST Records, the company’s imprint which produces and distributes music by local, regional, and international artists. The company’s media and publishing arm produces, distributes, and publishes original content through the lens of music inspired by regional youth culture, all of which is complementary to its live entertainment events.
ABOUT MDLBEAST’S INAUGURAL XP CONFERENCE — MDLBEAST presents the first edition of their XP Conference, a progressive three-day event taking place agongside Soundstorm. Running from December 13th – 15th, 2021, XP will boast various day-time and night-time speakers, panels, workshops, on-site activations, and more, all with the intent to bring together music professionals from all parts of the world in order to cultivate the region’s ever-growing, creative music industry and scene. Topics covered will include talent development, the importance of furthering research, advocacy and policy development, developing the scene and mapping out opportunities for up-and-comers, and focusing on making impacts with a social purpose. Those confirmed to speak at the conference include Omar Basaad of Coexist Records, Andrea Magdalina of sheasaid.so, Director of A&R at Sony Music Entertainment Karima Damir, and Christine Osazuwa of Pollen, amongst others. Tickets to the conference are now available via the official XP website.
“XP is a truly ground-breaking opportunity to contribute to building a new music and creative ecosystem that will offer benefits for all. The Middle East and Africa music market, which accounted for around US$170 million in the year 2018, is expected to grow to more than US$650 million in 20271. This is the scale of the opportunity and the reason why XP exists, to build the infrastructure to support and accelerate that growth.” – Ramadan Alharatani, MDLBEAST’s CEO