Embarking on a new collaborative journey, Purified Records announces its long-term partnership with esteemed underwater photographer Daniel Nicholson and planet-focused platform OnlyOne. The label’s forthcoming releases will showcase Daniel’s mesmerising photography on their artwork, accompanied by ocean and marine life data provided by OnlyOne. This endeavour hopes to shine a spotlight on our oceans, while fostering a greater awareness and knowledge about these remarkable underwater realms.
Kicking off the campaign, Swiss producer Dan Sushi debuts on the imprint with his four-track Titanium EP. Receiving staunch support from Nora En Pure in her sets around the globe, the title track combines eerie synths and raw bass to exude a mysterious and captivating atmosphere. Taking off into a space-like dimension, Open Your Eyes calls upon celestial synths, spoken vocals and thunderous bass. Continuing his sonic voyage with Drift, this instrumental cut moves across a progressive arrangement with shuffling percussion and undulating notes. Closing the collection with Superstition, Dan moves into a deep realm with steady bass, heavy percussion and mystical melodies.
The Titanium EP artwork displays Daniel Nicholson’s impactful close-up of a hammerhead shark. Sharks, often feared and misunderstood, play an indispensable role in the intricate web of marine life. As apex predators, they help regulate the balance of marine ecosystems by controlling prey populations and preventing overgrazing of vital habitats. From the stealthy great white to the curious hammerhead, shark species’ diversity showcases a remarkable range of adaptations that have evolved over millions of years. While some shark populations face grave threats due to finning and overfishing, organisations like Shark Advocates International work tirelessly to dispel misconceptions and advocate for conservation measures that secure their survival. Recognising the importance of sharks in maintaining healthy oceans is essential as we strive to protect their populations and promote a greater understanding of these enigmatic creatures. Several species of hammerhead sharks are listed as vulnerable according to the IUCN.